Ventures & Investments

Understanding consumer behaviour in digital news ads: Trust, attention and the value exchange

As the digital advertising landscape continues to evolve, news publishers are refining their approach to understanding what drives consumer engagement in digital news environments....

Creating compelling solutions

A trusted newsbrand and a market leader, Digital Media News provides the context necessary to create a compelling solution, specific to the customers’ needs. The company is constantly at the forefront of global storytelling, delivering content for its readership.

Focused on investing in high quality storytelling, Digital Media News invests in news media platforms and digital media content that is aimed at providing unique stories that should be told to niche, targeted audiences.

Understanding consumer behaviour in digital news ads: Trust, attention and the value exchange

As the digital advertising landscape continues to evolve, news publishers are refining their approach to understanding what drives consumer engagement in digital news environments....

How sponsored content is transforming Australia’s digital news industry

In Australia's rapidly evolving digital media environment, sponsored content – also known as native advertising – is becoming an increasingly prevalent feature. While this...

How Aussies really feel about digital ads on news sites

As Australia’s news audience shifts online, advertisers are following. Recent data show 22 million Australians (aged 14+) now engage with news each month –...

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