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Publishers report revenue gains as affiliate marketing continues expansion in Australia

Insights Kate B. -
Brands and agencies are reporting strong commercial returns from affiliate and partnership marketing in Australia, with the channel showing continued growth and increasing maturity, according to the latest industry findings from IAB Australia. The findings were released in the IAB...
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Featured

Market analysis highlights expansion of digital marketing software industry to 2033

Insights Kate B. -
A new report from ResearchAndMarkets.com indicates that the global digital marketing software market is projected to expand significantly over the coming years, driven by...
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Digital platforms dominate viewing and listening habits, ACMA research finds

Insights Kate B. -
Streaming services continue to dominate how Australians consume media, according to new research released by the Australian Communications and Media Authority (ACMA), which highlights...
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AI and automation set to drive global digital advertising growth through 2035: report

Insights Kate B. -
The global advertising market driven by digital marketing is projected to grow significantly over the next decade, supported by expanding online channels, artificial intelligence...
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Digital & Advertising

Social media platforms gain influence in Australian news advertising

Kate B. - 0
Social media platforms are playing an increasingly central role in how Australians access news and how publishers reach audiences,...
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Data-driven ads drive Australia’s programmatic market toward sixfold expansion, says report

Kate B. - 0
Australia’s programmatic advertising market is poised for rapid expansion, set to increase more than sixfold over the next decade...
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Business Insights

Publishers report revenue gains as affiliate marketing continues expansion in Australia

Insights Kate B. -
Brands and agencies are reporting strong commercial returns from affiliate and partnership marketing in Australia, with the channel showing continued growth and increasing maturity,...
Read more

UK advertising regulator boosts monitoring and enforcement in 2025

Insights Kate B. -
The UK’s advertising regulator has significantly expanded its proactive monitoring and enforcement activity in 2025, responding to rising expectations around online regulation, transparency and...
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Market analysis highlights expansion of digital marketing software industry to 2033

Insights Kate B. -
A new report from ResearchAndMarkets.com indicates that the global digital marketing software market is projected to expand significantly over the coming years, driven by...
Read more