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Report highlights growing role of creators in digital advertising

Insights Kate B. -
New research from IAB Australia has found that 61% of Australians discover brands through creators, with the figure rising to 85% among people under 40, highlighting the role of creator marketing in the country’s digital advertising landscape. Released through the...
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Featured

Australia’s internet advertising market hits $19.8B in FY26

Insights Kate B. -
Australia’s internet advertising market grew 14.0 per cent year on year to reach $19.8 billion in the 2026 financial year, recording its strongest annual...
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Sports audience surge creates opportunities for digital advertisers, Ipsos iris data shows

Insights Kate B. -
Major sporting events drove significant increases in Australian digital audiences in June, highlighting opportunities for publishers and advertisers to reach large audiences around live...
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Australians turn back to news as social media reshapes consumption, report finds

Insights Kate B. -
Australians are consuming more news after several years of declining interest, but the ways people access and engage with news continue to fragment, according...
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Digital & Advertising

Social media platforms gain influence in Australian news advertising

Kate B. - 0
Social media platforms are playing an increasingly central role in how Australians access news and how publishers reach audiences,...
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Data-driven ads drive Australia’s programmatic market toward sixfold expansion, says report

Kate B. - 0
Australia’s programmatic advertising market is poised for rapid expansion, set to increase more than sixfold over the next decade...
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Business Insights

Report highlights growing role of creators in digital advertising

Insights Kate B. -
New research from IAB Australia has found that 61% of Australians discover brands through creators, with the figure rising to 85% among people under...
Read more

IAB Australia calls for shared data standards as advertising measurement grows more complex

Insights Kate B. -
IAB Australia has called for shared data standards across the advertising industry, following a review that found confidence in measuring individual media channels remains...
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ACMA report finds Australians divided by how they consume news

Insights Kate B. -
Australians are engaging with news in increasingly different ways, with habits ranging from incidental social media exposure to intensive, multi-platform consumption, according to new...
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