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Sports audience surge creates opportunities for digital advertisers, Ipsos iris data shows

Insights Kate B. -
Major sporting events drove significant increases in Australian digital audiences in June, highlighting opportunities for publishers and advertisers to reach large audiences around live sports and news, according to June data from Ipsos iris, Australia’s digital audience measurement currency...
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Featured

AI emerges as journalists’ leading concern in Australian media, report finds

Insights Kate B. -
Artificial intelligence has become the leading concern for Australian journalists, overtaking disinformation as the biggest perceived threat to public interest journalism, according to the...
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Publishers report revenue gains as affiliate marketing continues expansion in Australia

Insights Kate B. -
Brands and agencies are reporting strong commercial returns from affiliate and partnership marketing in Australia, with the channel showing continued growth and increasing maturity,...
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UK advertising regulator boosts monitoring and enforcement in 2025

Insights Kate B. -
The UK’s advertising regulator has significantly expanded its proactive monitoring and enforcement activity in 2025, responding to rising expectations around online regulation, transparency and...
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Digital & Advertising

Social media platforms gain influence in Australian news advertising

Kate B. - 0
Social media platforms are playing an increasingly central role in how Australians access news and how publishers reach audiences,...
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Data-driven ads drive Australia’s programmatic market toward sixfold expansion, says report

Kate B. - 0
Australia’s programmatic advertising market is poised for rapid expansion, set to increase more than sixfold over the next decade...
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Business Insights

Sports audience surge creates opportunities for digital advertisers, Ipsos iris data shows

Insights Kate B. -
Major sporting events drove significant increases in Australian digital audiences in June, highlighting opportunities for publishers and advertisers to reach large audiences around live...
Read more

Australians turn back to news as social media reshapes consumption, report finds

Insights Kate B. -
Australians are consuming more news after several years of declining interest, but the ways people access and engage with news continue to fragment, according...
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AI emerges as journalists’ leading concern in Australian media, report finds

Insights Kate B. -
Artificial intelligence has become the leading concern for Australian journalists, overtaking disinformation as the biggest perceived threat to public interest journalism, according to the...
Read more