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ACMA report finds Australians divided by how they consume news

Insights Kate B. -
Australians are engaging with news in increasingly different ways, with habits ranging from incidental social media exposure to intensive, multi-platform consumption, according to new research from the Australian Communications and Media Authority (ACMA). The ACMA’s News consumer segmentation report identifies...
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Featured

Sports audience surge creates opportunities for digital advertisers, Ipsos iris data shows

Insights Kate B. -
Major sporting events drove significant increases in Australian digital audiences in June, highlighting opportunities for publishers and advertisers to reach large audiences around live...
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Australians turn back to news as social media reshapes consumption, report finds

Insights Kate B. -
Australians are consuming more news after several years of declining interest, but the ways people access and engage with news continue to fragment, according...
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AI emerges as journalists’ leading concern in Australian media, report finds

Insights Kate B. -
Artificial intelligence has become the leading concern for Australian journalists, overtaking disinformation as the biggest perceived threat to public interest journalism, according to the...
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Digital & Advertising

Social media platforms gain influence in Australian news advertising

Kate B. - 0
Social media platforms are playing an increasingly central role in how Australians access news and how publishers reach audiences,...
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Data-driven ads drive Australia’s programmatic market toward sixfold expansion, says report

Kate B. - 0
Australia’s programmatic advertising market is poised for rapid expansion, set to increase more than sixfold over the next decade...
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Business Insights

ACMA report finds Australians divided by how they consume news

Insights Kate B. -
Australians are engaging with news in increasingly different ways, with habits ranging from incidental social media exposure to intensive, multi-platform consumption, according to new...
Read more

Australia’s internet advertising market hits $19.8B in FY26

Insights Kate B. -
Australia’s internet advertising market grew 14.0 per cent year on year to reach $19.8 billion in the 2026 financial year, recording its strongest annual...
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Sports audience surge creates opportunities for digital advertisers, Ipsos iris data shows

Insights Kate B. -
Major sporting events drove significant increases in Australian digital audiences in June, highlighting opportunities for publishers and advertisers to reach large audiences around live...
Read more