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Insights

Report highlights growing role of creators in digital advertising

New research from IAB Australia has found that 61% of Australians discover brands through creators, with the figure rising to 85% among people under...
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Creating compelling solutions

A trusted newsbrand and a market leader, Digital Media News provides the context necessary to create a compelling solution, specific to the customers’ needs. The company is constantly at the forefront of global storytelling, delivering content for its readership.

Focused on investing in high quality storytelling, Digital Media News invests in news media platforms and digital media content that is aimed at providing unique stories that should be told to niche, targeted audiences.

Insights

Report highlights growing role of creators in digital advertising

New research from IAB Australia has found that 61% of Australians discover brands through creators, with the figure rising to 85% among people under...
Insights

IAB Australia calls for shared data standards as advertising measurement grows more complex

IAB Australia has called for shared data standards across the advertising industry, following a review that found confidence in measuring individual media channels remains...
Insights

ACMA report finds Australians divided by how they consume news

Australians are engaging with news in increasingly different ways, with habits ranging from incidental social media exposure to intensive, multi-platform consumption, according to new...

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