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The digital shift: Programmatic advertising’s impact on Australian news

Digital & Advertising Kate B. - March 20, 2025

The digital transformation of Australia’s news media landscape has ushered in a new era of advertising, with programmatic advertising emerging as a dominant force. As traditional advertising models decline, publishers are turning to automated, data-driven solutions to maximise revenue...

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Featured

How AI-driven personalisation is reshaping digital news advertising

Insights Kate B. - February 11, 2025

In an era where digital content is abundant and consumer attention is fragmented, personalisation has emerged as a critical driver of success in digital...

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Maximising digital ad impact: Best practices for news media in Australia

Insights Kate B. - February 4, 2025

In the evolving landscape of Australian news media, maximising return on investment (ROI) in digital advertising requires a strategic approach that leverages current industry...

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The AI-driven future of digital news ads in Australia

Insights Kate B. - January 14, 2025

Artificial Intelligence (AI) and data analytics are revolutionising digital news advertising in Australia, enabling personalised, efficient, and highly targeted marketing strategies. These advancements are transforming...

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Digital & Advertising

The digital shift: Programmatic advertising’s impact on Australian news

Kate B. - March 20, 2025 0

The digital transformation of Australia’s news media landscape has ushered in a new era of advertising, with programmatic advertising...

Read more

How video content is transforming digital news advertising in Australia

Kate B. - March 10, 2025 0

In Australia’s rapidly changing digital advertising scene, video content has emerged as a powerful tool for brands aiming to...

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Latest Articles

Why mobile optimisation is key for effective news media advertising in...

February 18, 2025

How AI-driven personalisation is reshaping digital news advertising

February 11, 2025

Maximising digital ad impact: Best practices for news media in Australia

February 4, 2025

The AI-driven future of digital news ads in Australia

January 14, 2025

Strategies used by Aussie publishers to balance editorial integrity, ad revenue

January 8, 2025

Business Insights

The digital shift: Programmatic advertising’s impact on Australian news

Digital & Advertising Kate B. - March 20, 2025

The digital transformation of Australia’s news media landscape has ushered in a new era of advertising, with programmatic advertising emerging as a dominant force....

Read more

How video content is transforming digital news advertising in Australia

Digital & Advertising Kate B. - March 10, 2025

In Australia’s rapidly changing digital advertising scene, video content has emerged as a powerful tool for brands aiming to engage audiences and differentiate themselves. As...

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How digital ad campaigns are driving success in Australian news media

Case Study Kate B. - February 28, 2025

In the evolving landscape of Australian news media, digital advertising campaigns have become pivotal in engaging audiences and driving revenue. Several case studies exemplify...

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