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Aussies spend more on media — but watch less than ever, new report finds

Insights Kate B. -
Australians are paying more than ever for digital entertainment, yet spending less time consuming it, according to the Media & Entertainment Consumer Insights 2025 report.  The findings, based on a nationally representative survey of 2,000 Australians aged 16 to 92,...
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Featured

Is the future of news advertising mobile-first?

Insights Kate B. -
Australia’s digital news advertising sector is shifting rapidly — and at its core lies a mobile-first transformation. From the dominance of mobile formats to...
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Australia’s digital news advertising market: Growth amid changing audiences

Insights Kate B. -
Australia’s digital advertising market is powering ahead – with overall internet ad spend reaching AUD 17.2 billion in fiscal 2025, up 10.6 per cent year‑on‑year. Within that...
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Australia’s internet advertising market surges 11.1% to $16.4B in 2024, IAB report finds

Insights Kate B. -
Australia’s internet advertising market grew by 11.1 per cent in 2024 to reach a record $16.4 billion, according to new data from the Interactive...
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Digital & Advertising

Data-driven ads drive Australia’s programmatic market toward sixfold expansion, says report

Kate B. - 0
Australia’s programmatic advertising market is poised for rapid expansion, set to increase more than sixfold over the next decade...
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Understanding consumer behaviour in digital news ads: Trust, attention and the value exchange

Kate B. - 0
As the digital advertising landscape continues to evolve, news publishers are refining their approach to understanding what drives consumer...
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Business Insights

Aussies spend more on media — but watch less than ever, new report finds

Insights Kate B. -
Australians are paying more than ever for digital entertainment, yet spending less time consuming it, according to the Media & Entertainment Consumer Insights 2025...
Read more

Can we really see what platforms are doing? Researchers say ad libraries don’t reveal the full picture

Insights Kate B. -
Digital platforms claim to offer more transparency than ever through public ad libraries and political-ad reports. However, new Australian research suggests these tools provide...
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Data-driven ads drive Australia’s programmatic market toward sixfold expansion, says report

Digital & Advertising Kate B. -
Australia’s programmatic advertising market is poised for rapid expansion, set to increase more than sixfold over the next decade to reach an estimated US$2.96...
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