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Younger generations lead shift as Aussies rebalance media consumption

Insights Kate B. -
Australians are spending less time on media and entertainment, with younger generations leading the retreat, according to Deloitte’s Media & Entertainment Consumer Insights 2024.  The nationwide survey of 2,000 consumers found overall media consumption fell 10 per cent compared with...
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Featured

Report finds shifting media landscape as Australia confronts digital news challenges

Insights Kate B. -
Australia’s media sector is undergoing significant structural change as digital platforms continue to reshape how news is produced, distributed, and consumed, according to the...
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Behind the numbers: How 99% of Australians came to rely on digital platforms

Insights Kate B. -
The Australian Competition and Consumer Commission (ACCC) has released its final report from the five-year Digital Platform Services Inquiry, warning that while digital platforms...
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How Australians access news is changing – and age matters, says report

Insights Kate B. -
Australia’s media consumption habits are undergoing significant generational shifts, with younger Australians abandoning traditional news sources in favour of social media platforms, according to...
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Digital & Advertising

Understanding consumer behaviour in digital news ads: Trust, attention and the value exchange

Kate B. - 0
As the digital advertising landscape continues to evolve, news publishers are refining their approach to understanding what drives consumer...
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How sponsored content is transforming Australia’s digital news industry

Kate B. - 0
In Australia's rapidly evolving digital media environment, sponsored content – also known as native advertising – is becoming an...
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Business Insights

Younger generations lead shift as Aussies rebalance media consumption

Insights Kate B. -
Australians are spending less time on media and entertainment, with younger generations leading the retreat, according to Deloitte’s Media & Entertainment Consumer Insights 2024.  The...
Read more

Report finds shifting media landscape as Australia confronts digital news challenges

Insights Kate B. -
Australia’s media sector is undergoing significant structural change as digital platforms continue to reshape how news is produced, distributed, and consumed, according to the...
Read more

Behind the numbers: How 99% of Australians came to rely on digital platforms

Insights Kate B. -
The Australian Competition and Consumer Commission (ACCC) has released its final report from the five-year Digital Platform Services Inquiry, warning that while digital platforms...
Read more

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