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Digital & Advertising

Data-driven ads drive Australia’s programmatic market toward sixfold expansion, says report

Australia’s programmatic advertising market is poised for rapid expansion, set to increase more than sixfold over the next decade to reach an estimated US$2.96...
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Is the future of news advertising mobile-first?

Australia’s digital news advertising sector is shifting rapidly — and at its core lies a mobile-first transformation. From the dominance of mobile formats to...
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Australia’s digital news advertising market: Growth amid changing audiences

Australia’s digital advertising market is powering ahead – with overall internet ad spend reaching AUD 17.2 billion in fiscal 2025, up 10.6 per cent year‑on‑year. Within that...

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