Ventures & Projects

Focused on emerging digital technologies and high-quality storytelling, Digital Media News partners and invests in projects and platforms that align with our key focus of providing innovative content, communications and business solutions to targeted markets.

Insights

The digital shift: Programmatic advertising’s impact on Australian news

The digital transformation of Australia’s news media landscape has ushered in a new era of advertising, with programmatic advertising emerging as a dominant force....

How video content is transforming digital news advertising in Australia

In Australia’s rapidly changing digital advertising scene, video content has emerged as a powerful tool for brands aiming to engage audiences and differentiate themselves. As...

How digital ad campaigns are driving success in Australian news media

In the evolving landscape of Australian news media, digital advertising campaigns have become pivotal in engaging audiences and driving revenue. Several case studies exemplify...