Ventures & Projects

Focused on emerging digital technologies and high-quality storytelling, Digital Media News partners and invests in projects and platforms that align with our key focus of providing innovative content, communications and business solutions to targeted markets.

Insights

Understanding consumer behaviour in digital news ads: Trust, attention and the value exchange

As the digital advertising landscape continues to evolve, news publishers are refining their approach to understanding what drives consumer engagement in digital news environments....

How sponsored content is transforming Australia’s digital news industry

In Australia's rapidly evolving digital media environment, sponsored content – also known as native advertising – is becoming an increasingly prevalent feature. While this...

How Aussies really feel about digital ads on news sites

As Australia’s news audience shifts online, advertisers are following. Recent data show 22 million Australians (aged 14+) now engage with news each month –...