Ventures & Projects

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Insights

Report highlights growing role of creators in digital advertising

New research from IAB Australia has found that 61% of Australians discover brands through creators, with the figure rising to 85% among people under...

IAB Australia calls for shared data standards as advertising measurement grows more complex

IAB Australia has called for shared data standards across the advertising industry, following a review that found confidence in measuring individual media channels remains...

ACMA report finds Australians divided by how they consume news

Australians are engaging with news in increasingly different ways, with habits ranging from incidental social media exposure to intensive, multi-platform consumption, according to new...