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Focused on emerging digital technologies and high-quality storytelling, Digital Media News partners and invests in projects and platforms that align with our key focus of providing innovative content, communications and business solutions to targeted markets.

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Digital & Advertising

Understanding consumer behaviour in digital news ads: Trust, attention and the value exchange

As the digital advertising landscape continues to evolve, news publishers are refining their approach to understanding what drives consumer engagement in digital news environments....
Digital & Advertising

How sponsored content is transforming Australia’s digital news industry

In Australia's rapidly evolving digital media environment, sponsored content – also known as native advertising – is becoming an increasingly prevalent feature. While this...
Digital & Advertising

How Aussies really feel about digital ads on news sites

As Australia’s news audience shifts online, advertisers are following. Recent data show 22 million Australians (aged 14+) now engage with news each month –...

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