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Australian consumers become more selective as media habits shift, report finds

Insights Kate B. -
Australian consumers are reviewing their media subscriptions and changing how they engage with digital content, as concerns about costs, advertising and artificial intelligence (AI) continue to influence media consumption, according to the Media & Entertainment Consumer Insights 2026 report. Based...
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Featured

Australia’s internet advertising market hits $19.8B in FY26

Insights Kate B. -
Australia’s internet advertising market grew 14.0 per cent year on year to reach $19.8 billion in the 2026 financial year, recording its strongest annual...
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Sports audience surge creates opportunities for digital advertisers, Ipsos iris data shows

Insights Kate B. -
Major sporting events drove significant increases in Australian digital audiences in June, highlighting opportunities for publishers and advertisers to reach large audiences around live...
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Australians turn back to news as social media reshapes consumption, report finds

Insights Kate B. -
Australians are consuming more news after several years of declining interest, but the ways people access and engage with news continue to fragment, according...
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Digital & Advertising

Social media platforms gain influence in Australian news advertising

Kate B. - 0
Social media platforms are playing an increasingly central role in how Australians access news and how publishers reach audiences,...
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Data-driven ads drive Australia’s programmatic market toward sixfold expansion, says report

Kate B. - 0
Australia’s programmatic advertising market is poised for rapid expansion, set to increase more than sixfold over the next decade...
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Latest Articles

Business Insights

Australian consumers become more selective as media habits shift, report finds

Insights Kate B. -
Australian consumers are reviewing their media subscriptions and changing how they engage with digital content, as concerns about costs, advertising and artificial intelligence (AI)...
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Report highlights growing role of creators in digital advertising

Insights Kate B. -
New research from IAB Australia has found that 61% of Australians discover brands through creators, with the figure rising to 85% among people under...
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IAB Australia calls for shared data standards as advertising measurement grows more complex

Insights Kate B. -
IAB Australia has called for shared data standards across the advertising industry, following a review that found confidence in measuring individual media channels remains...
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