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Data-driven ads drive Australia’s programmatic market toward sixfold expansion, says report

Digital & Advertising Kate B. -
Australia’s programmatic advertising market is poised for rapid expansion, set to increase more than sixfold over the next decade to reach an estimated US$2.96 billion by 2033, according to a new analysis from ResearchAndMarkets.com.  The report, titled Australia Programmatic Advertising...
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Is the future of news advertising mobile-first?

Insights Kate B. -
Australia’s digital news advertising sector is shifting rapidly — and at its core lies a mobile-first transformation. From the dominance of mobile formats to...
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Australia’s digital news advertising market: Growth amid changing audiences

Insights Kate B. -
Australia’s digital advertising market is powering ahead – with overall internet ad spend reaching AUD 17.2 billion in fiscal 2025, up 10.6 per cent year‑on‑year. Within that...
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Australia’s internet advertising market surges 11.1% to $16.4B in 2024, IAB report finds

Insights Kate B. -
Australia’s internet advertising market grew by 11.1 per cent in 2024 to reach a record $16.4 billion, according to new data from the Interactive...
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Digital & Advertising

Data-driven ads drive Australia’s programmatic market toward sixfold expansion, says report

Kate B. - 0
Australia’s programmatic advertising market is poised for rapid expansion, set to increase more than sixfold over the next decade...
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Understanding consumer behaviour in digital news ads: Trust, attention and the value exchange

Kate B. - 0
As the digital advertising landscape continues to evolve, news publishers are refining their approach to understanding what drives consumer...
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Business Insights

Data-driven ads drive Australia’s programmatic market toward sixfold expansion, says report

Digital & Advertising Kate B. -
Australia’s programmatic advertising market is poised for rapid expansion, set to increase more than sixfold over the next decade to reach an estimated US$2.96...
Read more

Is the future of news advertising mobile-first?

Insights Kate B. -
Australia’s digital news advertising sector is shifting rapidly — and at its core lies a mobile-first transformation. From the dominance of mobile formats to...
Read more

Australia’s digital news advertising market: Growth amid changing audiences

Insights Kate B. -
Australia’s digital advertising market is powering ahead – with overall internet ad spend reaching AUD 17.2 billion in fiscal 2025, up 10.6 per cent year‑on‑year. Within that...
Read more

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