Insights

Categories
Topic

What's New?

How Australians access news is changing – and age matters, says report

Insights Kate B. -
Australia’s media consumption habits are undergoing significant generational shifts, with younger Australians abandoning traditional news sources in favour of social media platforms, according to a new report from the Australian Communications and Media Authority (ACMA). The How We Access News...
Read more

Featured

How content is driving advertising growth for Aussie news sites

Digital & Advertising Kate B. -
As Australians increasingly scroll, stream, and swipe their way through the news, the battleground for attention has shifted. In this high-speed digital era, traditional...
Read more

The digital shift: Programmatic advertising’s impact on Australian news

Digital & Advertising Kate B. -
The digital transformation of Australia’s news media landscape has ushered in a new era of advertising, with programmatic advertising emerging as a dominant force....
Read more

Why mobile optimisation is key for effective news media advertising in Australia

Insights Kate B. -
In the digital age, mobile optimisation has become a crucial element for businesses, particularly in news media advertising. With mobile traffic consistently surpassing desktop...
Read more

Digital & Advertising

Understanding consumer behaviour in digital news ads: Trust, attention and the value exchange

Kate B. - 0
As the digital advertising landscape continues to evolve, news publishers are refining their approach to understanding what drives consumer...
Read more

How sponsored content is transforming Australia’s digital news industry

Kate B. - 0
In Australia's rapidly evolving digital media environment, sponsored content – also known as native advertising – is becoming an...
Read more

Latest Articles

Business Insights

How Australians access news is changing – and age matters, says report

Insights Kate B. -
Australia’s media consumption habits are undergoing significant generational shifts, with younger Australians abandoning traditional news sources in favour of social media platforms, according to...
Read more

Aussies most concerned about misinformation, turning to social media for news: report

Insights Kate B. -
Australians are more concerned about misinformation than any other country in the world, according to the newly released Digital News Report: Australia 2025, a...
Read more

Understanding consumer behaviour in digital news ads: Trust, attention and the value exchange

Digital & Advertising Kate B. -
As the digital advertising landscape continues to evolve, news publishers are refining their approach to understanding what drives consumer engagement in digital news environments....
Read more

Connect with us

Get in touch
Advertisers
Insights

© 2024 Digital Media News Pty Ltd

Sydney

Suite 19/Mezzanine, 388 George Street, Sydney NSW 2000
02 8398 8133

Melbourne

Suite 907 9 Yarra Street, South Yarra, Melbourne, VIC 3141

media@digitalmedianews.com.au