Insights

Categories
Topic

What's New?

Digital platforms dominate viewing and listening habits, ACMA research finds

Insights Kate B. -
Streaming services continue to dominate how Australians consume media, according to new research released by the Australian Communications and Media Authority (ACMA), which highlights steady engagement with online platforms alongside modest shifts in traditional viewing and listening habits. The ACMA...
Read more

Featured

Internet advertising spend rises 11.5% to $18.4 billion in 2025, IAB Australia reports

Insights Kate B. -
The Australian internet advertising market recorded double-digit growth in 2025, with total expenditure rising 11.5 per cent year-on-year to $18.4 billion, according to the...
Read more

Newsrooms double down on original reporting in AI era – report

Insights Kate B. -
A new report from the Reuters Institute for the Study of Journalism outlines mounting pressures on the global news industry, as artificial intelligence, platform...
Read more

Global tech platforms lead Australia’s expanding digital advertising sector, report finds

Insights Kate B. -
A new report released by ResearchAndMarkets.com forecasts continued expansion in Australia’s digital advertising market, driven by growth in retail media, connected television and increased...
Read more

Digital & Advertising

Social media platforms gain influence in Australian news advertising

Kate B. - 0
Social media platforms are playing an increasingly central role in how Australians access news and how publishers reach audiences,...
Read more

Data-driven ads drive Australia’s programmatic market toward sixfold expansion, says report

Kate B. - 0
Australia’s programmatic advertising market is poised for rapid expansion, set to increase more than sixfold over the next decade...
Read more

Latest Articles

Business Insights

Digital platforms dominate viewing and listening habits, ACMA research finds

Insights Kate B. -
Streaming services continue to dominate how Australians consume media, according to new research released by the Australian Communications and Media Authority (ACMA), which highlights...
Read more

AI and automation set to drive global digital advertising growth through 2035: report

Insights Kate B. -
The global advertising market driven by digital marketing is projected to grow significantly over the next decade, supported by expanding online channels, artificial intelligence...
Read more

Internet advertising spend rises 11.5% to $18.4 billion in 2025, IAB Australia reports

Insights Kate B. -
The Australian internet advertising market recorded double-digit growth in 2025, with total expenditure rising 11.5 per cent year-on-year to $18.4 billion, according to the...
Read more