Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat.
As Australia’s news audience shifts online, advertisers are following. Recent data show 22 million Australians (aged 14+) now engage with news each month –...
As Australians increasingly scroll, stream, and swipe their way through the news, the battleground for attention has shifted. In this high-speed digital era, traditional ads alone no longer cut through the noise.
Instead, content marketing—authentic, story-driven, and audience-focused—has become a cornerstone for digital news publishers seeking to stay relevant, build trust, and drive real results. Far from being just a buzzword, content marketing is now a strategic powerhouse shaping the future of news advertising in Australia.
The shift to digital and the rise of content marketing
With Australians increasingly consuming news online, traditional media outlets have had to adapt to changing consumer behaviors. The decline in print media has led to a significant reduction in traditional advertising revenues,...
As Australia’s news audience shifts online, advertisers are following. Recent data show 22 million Australians (aged 14+) now engage with news each month – more people than those eating vegetables or drinking milk weekly.
A survey by the ACMA found Australians used an average of 3.1 different news sources in 2023 (down from 3.5 in 2022). Free-to-air TV still leads as the single most common main news source (26%), but 23% of Aussies now cite news websites or apps as their primary news source. Social media is rapidly catching up: 20% named it their main news source in 2023 (up from 17% in 2022) – especially among younger people.
22 million Australians consume news monthly.
93% of...
