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Australians are paying more than ever for digital entertainment, yet spending less time consuming it, according to the Media & Entertainment Consumer Insights 2025...
Australia’s programmatic advertising market is poised for rapid expansion, set to increase more than sixfold over the next decade to reach an estimated US$2.96 billion by 2033, according to a new analysis from ResearchAndMarkets.com.
The report, titled Australia Programmatic Advertising Market: Trends, Insights, and Growth Opportunities, forecasts a compound annual growth rate of 23.55% per cent from 2025 to 2033, attributing the growth to rising digital media consumption, real-time ad buying, and expanding investment in data-driven marketing.
ResearchAndMarkets.com highlights that programmatic advertising enables brands to deliver highly targeted campaigns in real time, leveraging consumer data such as location, browsing behavior, and demographics.
The firm notes that this data-driven approach is increasingly critical as Australian consumers spend more time...
Australians are paying more than ever for digital entertainment, yet spending less time consuming it, according to the Media & Entertainment Consumer Insights 2025 report.
The findings, based on a nationally representative survey of 2,000 Australians aged 16 to 92, point to a fundamental shift in media behaviour as audiences become more selective amid rising subscription costs and content overload.
The report shows Australian households now hold an average of 3.7 paid digital entertainment subscriptions, the largest increase since the COVID-19 pandemic. Average monthly spend has climbed to AUD 78, up from AUD 63 the previous year, driven primarily by younger consumers.
Gen Z households recorded the highest spend of any generation, paying an average of $101 per...
