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Australians are spending less time on media and entertainment, with younger generations leading the retreat, according to Deloitte’s Media & Entertainment Consumer Insights 2024.
The...
Australians are spending less time on media and entertainment, with younger generations leading the retreat, according to Deloitte’s Media & Entertainment Consumer Insights 2024.
The nationwide survey of 2,000 consumers found overall media consumption fell 10 per cent compared with 2023, with Gen Z cutting back by as much as 25 per cent.
Despite this dip, media remains a daily companion. The average Australian still devotes more than six hours a day to entertainment, with 74 per cent engaging with content as soon as they wake up.
According to the analysis, video remains dominant, but time spent on streaming services dropped sharply to 8 hours and 20 minutes per week, down from over 10 hours last year. Free-to-air...
Australians are spending less time on media and entertainment, with younger generations leading the retreat, according to Deloitte’s Media & Entertainment Consumer Insights 2024.
The nationwide survey of 2,000 consumers found overall media consumption fell 10 per cent compared with 2023, with Gen Z cutting back by as much as 25 per cent.
Despite this dip, media remains a daily companion. The average Australian still devotes more than six hours a day to entertainment, with 74 per cent engaging with content as soon as they wake up.
According to the analysis, video remains dominant, but time spent on streaming services dropped sharply to 8 hours and 20 minutes per week, down from over 10 hours last year. Free-to-air...
