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Australia’s digital news advertising sector is shifting rapidly — and at its core lies a mobile-first transformation. From the dominance of mobile formats to...
Australia’s digital news advertising sector is shifting rapidly — and at its core lies a mobile-first transformation. From the dominance of mobile formats to the rise of short-form video and native ads, media buyers and news publishers alike are recalibrating how they reach and monetise audiences.
Mobile formats take centre stage
While digital ad spend in Australia continues to rise, the format mix is telling. The IAB Australia’s Internet Advertising Revenue Report found that total internet advertising grew by 11.1 per cent in 2024 to $16.4 billion, with video investment growing 19.6 per cent to reach $4.5 billion.
Moreover, a forecast by MAGNA projected that mobile advertising would continue to dominate, constituting around 74 per cent of total...
Australia’s digital news advertising sector is shifting rapidly — and at its core lies a mobile-first transformation. From the dominance of mobile formats to the rise of short-form video and native ads, media buyers and news publishers alike are recalibrating how they reach and monetise audiences.
Mobile formats take centre stage
While digital ad spend in Australia continues to rise, the format mix is telling. The IAB Australia’s Internet Advertising Revenue Report found that total internet advertising grew by 11.1 per cent in 2024 to $16.4 billion, with video investment growing 19.6 per cent to reach $4.5 billion.
Moreover, a forecast by MAGNA projected that mobile advertising would continue to dominate, constituting around 74 per cent of total...
