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Internet advertising spend rises 11.5% to $18.4 billion in 2025, IAB Australia reports

The Australian internet advertising market recorded double-digit growth in 2025, with total expenditure rising 11.5 per cent year-on-year to $18.4 billion, according to the...

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Newsrooms double down on original reporting in AI era – report

A new report from the Reuters Institute for the Study of Journalism outlines mounting pressures on the global news industry, as artificial intelligence, platform shifts and political hostility reshape the environment in which journalism operates. The report, Journalism and Technology Trends and Predictions 2026, draws on a survey of 280 digital leaders across 51 countries and territories.  It finds that only 38% of respondents are confident about the prospects for journalism in the year ahead, a decline of 22 percentage points compared with four years ago. By contrast, 53% say they remain confident about the prospects for their own organisations. Author Nic Newman writes that journalism is being squeezed by two powerful forces: the rapid development of generative...

Internet advertising spend rises 11.5% to $18.4 billion in 2025, IAB Australia reports

The Australian internet advertising market recorded double-digit growth in 2025, with total expenditure rising 11.5 per cent year-on-year to $18.4 billion, according to the latest Internet Advertising Revenue Report (IARR) released by IAB Australia. The report, prepared by PwC Australia, found that video advertising remained the strongest performing segment, increasing 19.8 per cent over the year to reach $5.4 billion. Video now represents 29 per cent of total online advertising expenditure. Search advertising reached a new annual high of $8.0 billion, up 11.5 per cent year-on-year. Classifieds rose 5 per cent to $2.9 billion, while display advertising excluding video increased 1.9 per cent to $2.1 billion.  Audio advertising grew 8.2 per cent to $339 million, with podcasting growth...

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