Digital Media News

Streaming services continue to dominate how Australians consume media, according to new research released by the Australian Communications and Media Authority (ACMA), which highlights...

The global advertising market driven by digital marketing is projected to grow significantly over the next decade, supported by expanding online channels, artificial intelligence integration and increasing demand for data-driven customer engagement, according to a new report from ResearchAndMarkets.com. In its latest analysis, the firm said the global digital marketing market – which underpins a large share of modern digital advertising activity – is expected to expand from USD 446.5 billion this year to about USD 1.50 trillion by 2035, representing a compound annual growth rate (CAGR) of 11.66% during the forecast period. The report notes that digital marketing has reshaped how businesses advertise and interact with consumers, using a mix of platforms including websites, search engines,...

Streaming services continue to dominate how Australians consume media, according to new research released by the Australian Communications and Media Authority (ACMA), which highlights steady engagement with online platforms alongside modest shifts in traditional viewing and listening habits. The ACMA said its latest findings show that in 2025, 91 per cent of Australian adults used an online service to watch video content in a given week, unchanged from the previous year.  Platforms such as YouTube and Netflix continue to lead the market, with overall viewership stabilising after years of growth. “Streaming remains Australia’s favourite way to watch or listen,” the ACMA stated in its release, noting that digital platforms continue to shape audience behaviour across the country. Paid subscription...