Digital Media News

A new report from ResearchAndMarkets.com indicates that the global digital marketing software market is projected to expand significantly over the coming years, driven by...

Streaming services continue to dominate how Australians consume media, according to new research released by the Australian Communications and Media Authority (ACMA), which highlights steady engagement with online platforms alongside modest shifts in traditional viewing and listening habits. The ACMA said its latest findings show that in 2025, 91 per cent of Australian adults used an online service to watch video content in a given week, unchanged from the previous year.  Platforms such as YouTube and Netflix continue to lead the market, with overall viewership stabilising after years of growth. “Streaming remains Australia’s favourite way to watch or listen,” the ACMA stated in its release, noting that digital platforms continue to shape audience behaviour across the country. Paid subscription...

A new report from ResearchAndMarkets.com indicates that the global digital marketing software market is projected to expand significantly over the coming years, driven by increasing digitization and demand for data-driven marketing strategies. According to the report, the market was valued at approximately USD 97.77 billion in 2025 and is forecast to reach around USD 283.42 billion by 2033, reflecting a compound annual growth rate (CAGR) of 14.23% over the period.  The analysis attributes this growth to rising social media usage, the expansion of cloud-based technologies, and the growing importance of real-time analytics in marketing. Digital marketing software refers to a range of tools and platforms that support the planning, execution, and evaluation of online campaigns across channels such...