Digital Media News

Major sporting events drove significant increases in Australian digital audiences in June, highlighting opportunities for publishers and advertisers to reach large audiences around live...

Australians are consuming more news after several years of declining interest, but the ways people access and engage with news continue to fragment, according to the Digital News Report: Australia 2026 released by the University of Canberra's News & Media Research Centre. The report found that news consumption increased over the past year, driven largely by stronger engagement among younger Australians and women, while social media has become a more prominent gateway to news.  At the same time, researchers said trust in news remains mixed, concerns about misinformation continue to grow, and younger audiences are increasingly turning to creators and influencers alongside traditional news sources. News interest rebounds According to the report, 56 per cent of Australians now access...

Major sporting events drove significant increases in Australian digital audiences in June, highlighting opportunities for publishers and advertisers to reach large audiences around live sports and news, according to June data from Ipsos iris, Australia’s digital audience measurement currency endorsed by IAB Australia. The Sports category reached 14.1 million Australians aged 14 and over during June, an 8.1 per cent increase on May, with users spending an average of 56.6 minutes consuming sports content across websites and apps during the month. The increase coincided with a month of major sporting events, including the FIFA World Cup, NBA Finals, AFL fixtures and Wimbledon. The figures illustrate how major events can concentrate audience activity across digital platforms, providing publishers...