Digital Media News

A new report released by ResearchAndMarkets.com forecasts continued expansion in Australia’s digital advertising market, driven by growth in retail media, connected television and increased...

Social media platforms are playing an increasingly central role in how Australians access news and how publishers reach audiences, according to new research that highlights the growing importance of social channels in news advertising strategies. Findings from the Digital News Report: Australia 2025, released by the University of Canberra’s News and Media Research Centre, show that platforms such as Instagram, TikTok and YouTube are reshaping news consumption patterns, particularly among younger Australians.  The report found that Instagram and TikTok are now leading sources of news for younger audiences, with 40 per cent of respondents using Instagram for news and 36 per cent turning to TikTok. The research points to a continued shift away from traditional news websites as...

A new report released by ResearchAndMarkets.com forecasts continued expansion in Australia’s digital advertising market, driven by growth in retail media, connected television and increased use of automation and artificial intelligence, while noting rising regulatory and compliance pressures. According to the report, Australia’s digital ad spend market is expected to grow by 12.7% year-on-year to reach US$16.88 billion in 2026, following a compound annual growth rate of 10.7% between 2020 and 2025.  Growth is forecast to accelerate further from 2026 to 2029, with spending projected to rise to about US$25.38 billion by the end of the period, representing a CAGR of 14.6%. The analysis describes the market as entering a phase of structural change, shaped by tighter regulation, expanding...