Digital Media News

The global advertising market driven by digital marketing is projected to grow significantly over the next decade, supported by expanding online channels, artificial intelligence...

The global advertising market driven by digital marketing is projected to grow significantly over the next decade, supported by expanding online channels, artificial intelligence integration and increasing demand for data-driven customer engagement, according to a new report from ResearchAndMarkets.com. In its latest analysis, the firm said the global digital marketing market – which underpins a large share of modern digital advertising activity – is expected to expand from USD 446.5 billion this year to about USD 1.50 trillion by 2035, representing a compound annual growth rate (CAGR) of 11.66% during the forecast period. The report notes that digital marketing has reshaped how businesses advertise and interact with consumers, using a mix of platforms including websites, search engines,...

The global advertising market driven by digital marketing is projected to grow significantly over the next decade, supported by expanding online channels, artificial intelligence integration and increasing demand for data-driven customer engagement, according to a new report from ResearchAndMarkets.com. In its latest analysis, the firm said the global digital marketing market – which underpins a large share of modern digital advertising activity – is expected to expand from USD 446.5 billion this year to about USD 1.50 trillion by 2035, representing a compound annual growth rate (CAGR) of 11.66% during the forecast period. The report notes that digital marketing has reshaped how businesses advertise and interact with consumers, using a mix of platforms including websites, search engines,...