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Australia’s programmatic advertising market is poised for rapid expansion, set to increase more than sixfold over the next decade to reach an estimated US$2.96...
Australia’s programmatic advertising market is poised for rapid expansion, set to increase more than sixfold over the next decade to reach an estimated US$2.96 billion by 2033, according to a new analysis from ResearchAndMarkets.com.
The report, titled Australia Programmatic Advertising Market: Trends, Insights, and Growth Opportunities, forecasts a compound annual growth rate of 23.55% per cent from 2025 to 2033, attributing the growth to rising digital media consumption, real-time ad buying, and expanding investment in data-driven marketing.
ResearchAndMarkets.com highlights that programmatic advertising enables brands to deliver highly targeted campaigns in real time, leveraging consumer data such as location, browsing behavior, and demographics.
The firm notes that this data-driven approach is increasingly critical as Australian consumers spend more time...
Australia’s programmatic advertising market is poised for rapid expansion, set to increase more than sixfold over the next decade to reach an estimated US$2.96 billion by 2033, according to a new analysis from ResearchAndMarkets.com.
The report, titled Australia Programmatic Advertising Market: Trends, Insights, and Growth Opportunities, forecasts a compound annual growth rate of 23.55% per cent from 2025 to 2033, attributing the growth to rising digital media consumption, real-time ad buying, and expanding investment in data-driven marketing.
ResearchAndMarkets.com highlights that programmatic advertising enables brands to deliver highly targeted campaigns in real time, leveraging consumer data such as location, browsing behavior, and demographics.
The firm notes that this data-driven approach is increasingly critical as Australian consumers spend more time...
