Digital Media News

Social media platforms are playing an increasingly central role in how Australians access news and how publishers reach audiences, according to new research that...

Australia’s programmatic advertising market is poised for rapid expansion, set to increase more than sixfold over the next decade to reach an estimated US$2.96 billion by 2033, according to a new analysis from ResearchAndMarkets.com.  The report, titled Australia Programmatic Advertising Market: Trends, Insights, and Growth Opportunities, forecasts a compound annual growth rate of 23.55% per cent from 2025 to 2033, attributing the growth to rising digital media consumption, real-time ad buying, and expanding investment in data-driven marketing. ResearchAndMarkets.com highlights that programmatic advertising enables brands to deliver highly targeted campaigns in real time, leveraging consumer data such as location, browsing behavior, and demographics.  The firm notes that this data-driven approach is increasingly critical as Australian consumers spend more time...

Social media platforms are playing an increasingly central role in how Australians access news and how publishers reach audiences, according to new research that highlights the growing importance of social channels in news advertising strategies. Findings from the Digital News Report: Australia 2025, released by the University of Canberra’s News and Media Research Centre, show that platforms such as Instagram, TikTok and YouTube are reshaping news consumption patterns, particularly among younger Australians.  The report found that Instagram and TikTok are now leading sources of news for younger audiences, with 40 per cent of respondents using Instagram for news and 36 per cent turning to TikTok. The research points to a continued shift away from traditional news websites as...