Digital Media News

Australians are engaging with news in increasingly different ways, with habits ranging from incidental social media exposure to intensive, multi-platform consumption, according to new...

Australia’s internet advertising market grew 14.0 per cent year on year to reach $19.8 billion in the 2026 financial year, recording its strongest annual growth rate in four years, according to IAB Australia. The result, published in the IAB Australia Internet Advertising Revenue Report (IARR), was also above the market’s six-year average growth rate of 13.7 per cent. Search remained the largest category, accounting for 43 per cent of total expenditure. Search advertising reached a financial-year record of $8.6 billion, up 13.2 per cent from the previous year. Video advertising grew 18.8 per cent to $5.9 billion and represented 30 per cent of total internet advertising expenditure, approaching one-third of the market for the first time. Social video was...

Australians are engaging with news in increasingly different ways, with habits ranging from incidental social media exposure to intensive, multi-platform consumption, according to new research from the Australian Communications and Media Authority (ACMA). The ACMA’s News consumer segmentation report identifies seven distinct groups of news consumers, highlighting differences in how often Australians access news, which platforms they use, how much they trust news sources and what prevents them from engaging more deeply. The research draws on the 2025 Annual Consumer Survey, based on a nationally representative sample of 5,590 Australians aged 18 and over. ACMA used latent class analysis to identify the seven segments and conducted 35 in-depth interviews to further explore their attitudes and behaviours. The...