Digital Media News

Brands and agencies are reporting strong commercial returns from affiliate and partnership marketing in Australia, with the channel showing continued growth and increasing maturity,...

The UK’s advertising regulator has significantly expanded its proactive monitoring and enforcement activity in 2025, responding to rising expectations around online regulation, transparency and consumer protection, according to the ASA and CAP Annual Report 2025. Shift toward proactive regulation The Advertising Standards Authority (ASA) and the Committees of Advertising Practice (CAP), which together oversee advertising rules and enforcement across media, said they scanned nearly 60 million online advertisements during the year using AI-assisted systems. This work contributed to 36 proactive regulatory projects and reflects a broader shift toward preventative oversight. Alongside this, the regulator handled more than 40,000 complaints from the public concerning over 25,000 ads. As a result, 22,383 advertisements were amended or withdrawn. Officials said this marks...

Brands and agencies are reporting strong commercial returns from affiliate and partnership marketing in Australia, with the channel showing continued growth and increasing maturity, according to the latest industry findings from IAB Australia. The findings were released in the IAB Australia 2026 Affiliate and Partnership Marketing State of the Nation Report, presented at the annual Affiliate and Partnership Marketing Summit.  The report indicates that 42% of surveyed advertisers using affiliate marketing increased their investment over the past year, while two-thirds of publishers reported higher revenues.  Overall, 64% of respondents expect affiliate marketing to play a more significant role in achieving business outcomes. Revenue and sales volume remain the primary measures of success for advertisers, with the report noting a...